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Ireland-wide 5 days a week delivery 🚚
Ireland-wide 5 days a week delivery 🚚
Free delivery (orders over €75) 📦
Free delivery (orders over €75) 📦

Our story


Hello there, fabulous folk of Ireland!  If you’ve landed here, you probably want to know what MuscleFood is all about.  Let us take you on a wee journey of how we went from a small idea to a thriving business that's now making waves in Ireland…

It all started way back in 2013 with a passion for fitness and nutrition. We quickly realised that finding high-quality, lean meats and healthy food options was like searching for a needle in a haystack.  The meats were either low quality and cheap, or super expensive for not much to fill your freezer with. 

So, we decided to take matters into our own hands and create a one-stop-shop for all your nutritional needs that also suited your budget.  We called ourselves MuscleFood back then, and we quickly took the UK market by storm – but we had big dreams, bigger ambitions, and even bigger plans… 

We wanted to bring the MuscleFood love to all you wonderful folks in Ireland, making it easier than ever for you to enjoy nutritious meals without compromising on taste or breaking the bank to do so.

And guess what? We made it happen!

After all, Ireland has always held a special place in our hearts, and expanding our reach to this beautiful country was a dream come true.

 

Local Farms – Local Butchers – Unbeatable Quality

From day one, we set out on a mission to source the finest ingredients using trusted suppliers – and ship them from our purpose-built facility in Enniskillen. Why?  Well, we believe in working with farmers and butchers who share our commitment to quality and sustainability.

We want to support the community, champion local businesses, share the best culinary delights Ireland has to offer and deliver it all right to your doorstep for your ultimate convenience.

That’s why with Muscle Food you’ll get to enjoy Premium Irish Sausages by Loughnane’s Family Butchers.  Terrific Irish Turkey delights by McCaghey Turkeys – the gold standard in turkey products.  And even stunning Irish beef by Liffey Meats who’ve over 100 years’ experience in producing outstanding beefy goods!

So, whether you're in Dublin, Cork, Galway, or anywhere else in the Emerald Isle, we're here for you. Join us on this adventure, and let's celebrate great food, health, and the joy of eating well together.

Thank you for being a part of our story. We can't wait to bring the MuscleFood experience to your table!

Team MuscleFood